Cookie Policy

Last updated: 2026-04-30

This page explains the cookies, pixels, SDKs, and similar technologies used on minivelvet.com (the "Site"), which is operated by Known Click Technologies Pvt Ltd ("KCT") under the brand MiniVelvet. Read this alongside our Privacy Policy.

Essential cookies

Required for the Site to function. These cannot be disabled:

mv_session — keeps you signed in across pages
mv_cart — remembers your cart contents
mv_otp_* — short-lived one-time-password verification cookies
mv_cookies_ack — remembers that you have seen our cookie banner
Cloudflare security cookies — bot protection and DDoS mitigation

Analytics cookies

Help us understand how visitors use the Site so we can improve it:

Cloudflare Web Analytics — privacy-respecting, cookieless aggregate measurement.
Google Analytics (GA4) — sets _ga and related cookies to count visitors and measure engagement. Data is processed by Google LLC under its own terms.

Marketing & advertising cookies

Used to measure ad performance and show you relevant ads on Google, Facebook, Instagram, and similar platforms:

Meta Pixel — sets _fbp and similar cookies to attribute purchases and other events to ads on Facebook and Instagram.
Meta Conversions API — server-side event forwarding to Meta for the same purpose.
Google Ads / Google Tag — sets cookies for conversion tracking and remarketing on Google's network and YouTube.
Instagram embeds — embedded posts or stories may load Instagram cookies when rendered.

Managing your preferences

You can accept or reject non-essential (analytics and marketing) cookies via our cookie banner. You can change your choice at any time by clearing the mv_cookies_ack cookie or revisiting the banner from the footer.

You can also clear cookies anytime through your browser settings. Disabling essential cookies will prevent core Site features (cart, sign-in) from working. Browser-level Do-Not-Track signals are honoured where technically supported.

Third-party policies

Cookies set by third parties are governed by their own policies: Google, Meta, Cloudflare.